Color is such a fundamental part of the way we perceive the world that we often take it for granted. Think about it: From the youthful and vivid orange on someone's attire to the gray and gloomy sky above us, colors have the power to mold our perceptions of others and even the circumstances we find ourselves in. This is why one of the most powerful tools in a designer's arsenal is color. It can either make or break a design; it can be the determining factor in engaging viewers or sending them promptly on their way.
As a non-designer, I often find it difficult to find just the right colors for my amateur projects. Whether I'm creating a simple image to support my content or more elaborate projects such as a slide deck or infographic, I frequently spend a good amount of time looking for the perfect color scheme. I ask myself questions like: Do I want my design to be inviting? Provocative and bold? Or intelligent and elegant?
As web designers, one of the most important choices we make has to do with our color selections. Choose the wrong ones, and you might just lose out on an opportunity. It's true – the colors we choose can have a psychological impact on those who view them. For example, red is generally viewed as a high-energy color, while blue implies calmness and peace. To illustrate this point, consider the colors you might use on a website selling children's toys versus a site for a law firm. Chances are, you'll go with bright, vibrant colors for the former, and muted tones of blue and grey for the latter.
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